Let’s talk about Mindsets. Mindsets involve so much more than just some color trends; Mindsets reveal your lifestyle, what you find important in life and how you experience the world around you.
In close connection with our dedicated product development teams, we’re scanning the globe for emerging trends in customer lifestyle and preference. Based on the findings of several trend watchers, we defined four key Mindsets for Beaulieu International Group. They are found all over the world and they tell us how customers relate to their own interior. We’re well aware of the fact that customers choose their floors and floor designs not only on the basis of functionality - there’s an emotional side to it as well. That is where these Mindsets come in to help us discover and develop new collections, textures and patterns.
I welcome you to explore our four Mindsets presented in this lifestyle magazine. We promise you a great deal of exciting new product developments. Whether it be carpet, artificial grass, needle felt, cushion vinyl, vinyl planks & tiles, laminate, parquet, mats or wall panels: we guarantee you that we have a perfect fit for each and every one of your customers.
Enjoy the read – I hope you will be pleasantly surprised!
Mimi Lamote, Chief Marketing Officer